Cookies SF is an inspirational clothing and accessory brand destined to spark fire within the budding fashion industry. “I’ll smoke a Gary Payton (a potent new strain from PowerzzzUp genetics) joint and I’ll be super high, and when I need to get back up I’ll go to like a more sativa-type strain to trip it out, and then B-Real (of Cypress Hill) will roll an OG that will make me paranoid. Established in 2008. Cookies genetics are always a work in progress, and the company has built key partnerships with other flower and genetics brands including Lemonnade and PowerzzzUp in the Bay Area and larger companies like Harvest and Gage in other states. Cookies | 14,043 followers on LinkedIn. San Francisco has a rich history with weed and music, and Berner has credibility in both worlds. Berner brings world-class genetics and clothing to the history Haight street district in San Francisco. Meanwhile, there isn’t an alcoholic beverage in sight, either backstage or on the main floor, which is a giant hotbox at this point. He passed and later raised $10 million in a friends-and-family investment round so Cookies could invest in infrastructure. Berner opened a clothing and lifestyle store in San Francisco called "Cookies", selling items such as lunch bags, duffle bags and "smell proof" backpacks. EST 2011. The brainchild of Bay Area recording artist and entrepreneur Berner (Gilbert Milam), Cookies SF was first featured in Berner’s 2011 “Yoko” music video, featuring Chris Brown, Wiz Khalifa and Big Krit. “Weed unites people, brings people together, and it’s done nothing but help the world,” he said. Berner bounced back and forth between the two cities. Wrapped in Cookies blue, which is a dead ringer for a Blue Raspberry Slurpee, the bus looks like something that just rolled out of Willie Wonka’s factory. About — Cookies - San Bernardino. John Russo, who shot mg’s April 2020 cover, is a celebrity and fashion photographer based Los Angeles. The only risk is to make sure we stay relevant, and that’s what you see me doing right now, out on the road working my ass off to stay relevant.”. If one thing helps explain the rapid success of the Cookies operation, it’s the dedication to strong and exotic genetics that keep customers coming back and eagerly awaiting the next great Cookies strain to drop. He is open to the idea of selling the business at some point, but not before Cookies is in grow rooms and retail shops around the world. From the get-go, numerous advantages accrue to Cookies’ retail and cultivation partners: a built-in, zealous customer base; marketing and promotion through social media, Berner’s concerts, and other events; and a working relationship with some of the best genetics and cannabis retail minds on the planet. Sometimes the stuff you’re participating in isn’t really what we wanted, but I know you’re smart and I know you’re going to make the best out of it. It all makes you feel different so it’s good to mix it up. PINK DOLPHIN SAN FRANCISCO FLAGSHIP GRAND OPENING - Duration: 3:05. So, we obviously did something to the game that made us a staple player, and we’re going to keep evolving as things change. As founder and co-owner of Cookies SF, Berner wanted to create something unique that would help bridge the gap between streetwear, urban lifestyle, marijuana, hip-hop music and a multi-cultural society. Born in 1981, Berner (Gilbert Milam Jr) is a rap artist from San Francisco, California. He is associated with the "Cookie Family" of marijuana geneticists, who produce strains common in California, such as "Girl Scout Cookies" and "Sunset Sherbet". So, when people show me love, I’m going to show them love back. 3:05. Originally from Ventnor, New Jersey, he began practicing his craft as a teenager with a Kodak camera his father gave him. To date, Cookies has several hundred thousand square feet of indoor facilities and tens of acres of greenhouse and outdoor production across the globe. Cookies has always represented a lifestyle of excellence, quality, and taste. Since its inception as a grassroots expression of creativity, Cookies SF has grown from a small mom and pop Bay Area brand cultivated in the streets of San Francisco to a nationally recognized underground player within the world of fashion, cannabis, sports and music throughout North America. “My mom said ‘I don’t know why you dropped out of high school, and I hope you know what you’re doing. On the business side, he noted, “Breeders are like producers, and brands are like artists.” When he’s in the studio developing songs, Berner likes to have twenty to thirty different strains on hand to create an all-you-can-smoke buffet that helps guide his creative process. He explained the company’s strategy is similar to a franchise model, where existing or new businesses are brought on as partners in the Cookies ecosystem and thereby benefit from the company’s expertise in cultivation, genetics, and retail and marketing, as well as intellectual property. Having it a little mellow backstage is nice.”, About an hour before his set, his biggest concern was the smoke out on the club’s main floor. This week, the company announced it's partnering with Cookies, the famed brand by rapper Berner, to finally open a cannabis shop in San Francisco's Haight Ashbury later this month. Living the best life possible and always striving to grow. The brainchild of Bay Area recording artist and entrepreneur Berner (Gilbert Milam), Cookies SF was first featured in Berner’s 2011 “Yoko” music … Event details about Berner Presents: Cookies Xmas Party in San Francisco on December 21, 2019 - watch, listen, photos and tickets From the earliest days in a San Francisco garage to global growth, our goal has remained the same: authenticity and innovative genetics. “When I think about places like Virginia, Atlanta, and Houston, where people have been crucified for smoking weed for years, I can’t wait until they can walk in a store and buy it and enjoy it, especially the style of weed we’re smoking.”. The Girl Scout Cookies strain first showed up in the Bay Area around 2010, and Cookies co-founder Jigga is credited with breeding and stabilizing the varietal. Due to the company’s increased supply and demand needs, Berner’s residential production lab and original two-man operation team soon became too small to keep up with the brand’s ever growing notoriety. Young California Recommended for you. Cookies began with two visionary founders: grow expert Jai, and entrepreneur Berner, whose GSC (formerly Girl Scout Cookies) strain remains one of the most sought-after cannabis strains in the world. Weed unites people, brings people together, and it’s done nothing but help the world. “Rapping for like an hour in that cloud, I swear the crowd makes me high as hell, and I get back on the bus and I’m just lost. Cookies on Melrose, located in the heart of Los Angeles County, is designed with the singular vision to produce world class cannabis and cannabis products. mg Magazine – Cannabis News & Information, California Cannabis Industry May See Loosened Regulations, House Approves Bipartisan Bill to Allow Clinical Cannabis Research, Historic Vote: U.S. House Overturns Cannabis Prohibition, U.N. Commission Removes Cannabis from List of Dangerous Drugs, MORE Act Headed to House Floor Vote by Friday, Cannabis and Coronavirus: Help Keeps Coming from Industry Businesses, Khiron Launches Teleconsultation Services in Colombia, Medicinal Cannabis Has Quickly Become Maine’s Most Valuable Crop, 7 Ways to Overcome Better-Funded Competitors in the Cannabis Industry, Cannabis Packaging: Wrapping Up All That Matters, The Genius Pipe: A Cannabis Lifestyle Brand, CCELL: The Revolutionary Tech Brand Born for Extraordinary Vaping. Leave a Comment It’s the Saturday before Christmas… and Berner is performing his annual Cookies Xmas show in the Bay. San Francisco Upper Haight After the Girl Scouts of America took issue with the name, growers and retailers dubbed it “Cookies.” The cultivar is believed to be a cross between OG Kush, Durban Poison, and Grand Daddy Purple, although its precise lineage hasn’t been revealed. After reading the daily headlines about coronavirus, one of his biggest concerns now is how it will impact his relationship with the Cookies nation. To date, Cookies has several hundred thousand square feet of indoor facilities and tens of acres of greenhouse and outdoor production across the globe. “We’re pretty hands-on with the way things are rolling out, so we’re not going to face the same struggles as other companies that spent hundreds of millions of dollars to hire people and then couldn’t afford to keep them,” he said. Social media is a key part of most cannabis companies’ marketing strategies, but with Berner running the show, Cookies has an ace in the hole. But some of my friends in the music industry supported us, so [the brand grew] naturally and organically and grassroots. Cookies began with two visionary founders: grow expert Jai, and entrepreneur Berner, whose Girl Scout Cookies (GSC) remains one of the most sought-after cannabis strains in the world. Berner's on Haight - San Francisco, CA. Cookies SF. The rapper continued to regularly collaborate with fellow artists, releasing the mixtape “Cookies & Cream” alongside San Quinn in … When he started rapping and smoking weed in the early ’90s, the Bay Area was becoming ground zero for high-end cannabis cultivation, and Berner immersed himself in the culture. We keep the studio at like 65 degrees so it’s freezing cold in there, and we chain smoke back-to-back, and that’s how we knock it out.”. From the get-go, Berner realized cultivators were getting the short end of the stick in the retail scene. Berner is also associated with the “Cookie Family” of marijuana geneticists. Since opening in 1976, the studio has hosted diverse iconic artists including AFI, Avril Lavigne, Backstreet Boys, Barbara Streisand, Beck, Black Eyed Peas, Blink 182, Bon Jovi, Britney Spears, Christina Aguilera, Cobra Starship, Dave Matthews Band, Daft Punk, Diana Ross, Etta James, Fergie, Fleetwood Mac, Foo Fighters, Green Day, Jay-Z, Jennifer Lopez, Jessie J, Justin Bieber, Justin Timberlake, Katy Perry, Ke$ha, KISS, Lady Gaga, Leona Lewis, Lil Wayne, Maroon 5, Marilyn Manson, Metallica, Miley Cyrus, Motley Crew, No Doubt, Paula Cole, Queen Latifah, Red Hot Chili Peppers, Rihanna, Rick Ross, Shakira, Snoop Dogg, Talking Heads, Taylor Swift, U2, Usher, Weezer, and Xzibit. Cookies has won awards across the globe, and breeders have crossed it with a dozens of other strains that have helped build its legacy. Sign up now for mg's email products! And like everything else we’re doing, it is just falling into place.”. We’re going in focusing on straight indoor [-grown plants] and want to give the Canadians the best quality possible, so we’ve been identifying some good breeders and cultivators out there and have some cool projects in Canada.”. But that’s not all the coveted weed has spawned. From the earliest days in a San Francisco garage to global growth, our goal has remained the same: authenticity and inno I mix the business and have phone calls all day long, strategizing, meetings, rolling out marketing, this, that, boom, boom, boom. Like a Picasso painting that keeps drawing new interest, Cookies SF signature style mixes conventional design with a variety of cultural blends, edgy colors, artistic messages and trend setting concepts. The only risk is to make sure we stay relevant. Cookies also sells an array of cannabis accessories, including weed grinders, rolling trays, and the latest addition, Vibes rolling papers. Nope Yep Yep LRG, Stance Socks, Staple Clothing and Phat Farm are among the countless clothing companies that have benefited from Wilson’s sales and executive management expertise. “If you look at lot of the biggest breeders in the industry right now—even the people that hate on us—it’s funny, because you look at their menu and they’re breeding with about 60 to 70 percent of our genetics. As a teenager in San Francisco in the 1990s, Berner had access to some of the best indoor and outdoor weed in the world and didn’t waste time becoming familiar with as many strains as he could get his hands on. Founder and Chief Executive Officer Gilbert Milam Jr., more familiarly known as hip-hop artist Berner, and grow expert Jai “Jigga” Chang developed the Cookies strain, which became the foundation of Cookies Fam Genetics. This being Santa Cruz, passers-by barely cast a glance. And since the next revolution might not be televised or tweeted, Cookies SF is committed to making sure it will be worn. Stay in the know. OP ... Berner's Cookies Store ( NEW 2015) - Duration: 3:40. On Cookies & Cream the pair creates an instant classic. We are proudly one of … He exhibits an uncommon devotion to the intricacies of all aspects of his empire. “We’re finding good operators that just need a good brand to compete in the market, and we’re giving them the juice and finding cultivation partners to fuel that business. “I also learned about the customer and created a really good customer experience. “I’ll still do other stuff, but I want to be comfortable and be able to take a little more time with my family and have some more kids and enjoy life. Because when they leave, they’re gonna tell people ‘I met Bern, and he was a dick,’ or ‘he was hella cool, that’s my guy,’” he explained. “This is more mellow than it used to be, when there would be 100 to 200 people [backstage] and everyone smoking and just uncontrollable,” he said, not looking terribly sentimental about the past. With all his music and business commitments, Berner said he only sleeps four to five hours a night, but his enthusiasm for both keeps him energized. Cookies is the Bordeaux of the cannabis world, appreciated by newbies and aficionados alike. I just hella appreciate people talking to me and think good energy is needed in the world. The brainchild of Bay Area recording artist and entrepreneur Berner (Gilbert Milam), Cookies SF was first featured in Berner’s 2011 “Yoko” music video, featuring Chris Brown, Wiz Khalifa and Big Krit. Berner contact information (name, email address, phone number). By 2014, Cookies SF production and sales growth reached a milestone of more than 60,000 units sold and Berner decided it was time to expand the brand globally by partnering with fashion industry veteran Bryan “Weezy” Wilson, also a Bay Area native. “I run the Vibes (rolling papers) and my own Instagrams, help with Cookies [stores], approve all the clothing and packaging designs, develop marketing strategies, and work with breeders and the store managers on sales and numbers. It takes me like ten minutes to bounce back, and then okay, I’m cool.”. ), key chains and a variety of innovative smell proof / odorless bags (e.g., backpacks, duffel bags, laptop bags, lunch bags, etc.). “When I see someone who’s bought my brand or supported me, I want to give them the best experience. After that, Berner's on Haight will be open daily from 9 a.m. - 10 p.m. Green also confirmed that Cookies' Haight Street retail store will continue to operate. Berner booking agent, manager, and publicist contact info. He looked laid-back as he scrolled through his social media feeds, but when he started talking about the myriad projects and business deals he has in the works, it became abundantly apparent his mellow demeanor masks a workaholic, powerhouse CEO who has his sights set on owning the cannabis industry. Specifically, it involves Cookies, which in the span of five years has become the best-known name in the marijuana game — thanks largely to Berner putting it directly into Khalifa's hands — and other strains grown by the San Francisco-bred cultivation crew now internationally famous as the "Cookies Fam." “The lack of branding was the biggest thing I learned but, more importantly, I learned all about weed and the different genetics and different styles of concentrates,” he explained. It’s a crazy roller coaster right now.”. In 2020, Berner may need to find some wings for the Cookies bus: The company plans to expand its retail operations to stores in more than twenty markets across five countries, starting in Canada and Barcelona, Spain. LOCATION & HOURS 1685 Haight St, San Francisco, CA 94117 Hours Everyday 9am–10pm Phone 415-318-7278 Through Cookies SF’s newly charged executive management team and fast forward growth plans, the revolutionary clothing company is firmly positioned to lead, inspire and promote its game changing fashion DNA. Berner’s debut release on the label was the mixtape “Urban Farmer” released in 2012, followed by “Drugstore Cowboy” in 2013. Berner said Cookies recently opened a San Francisco facility dedicated to breeding and pheno hunting, which will allow the company to keep pushing the boundaries of cannabis genetics. Stop by today and catch a vibe on Haight. Now, San Francisco native, Gilbert Milam Jr., better known in the rap game simply as, Berner, has his eye set at being the next great artist to put on for the Bay. It’s hard to say whether that was a joke. “In the video ‘Yoko,’ I wanted to do something special and wear my own inspirational clothing line,” explains Berner. Among the A-list celebs Russo has photographed are Angelina Jolie, Brad Pitt, George Clooney, Gerard Butler, Gwyneth Paltrow, Julia Roberts, Leonardo DiCaprio, Matt Damon, Matthew McConaughey, Scarlett Johansson, and Vin Diesel. Although he doesn’t smoke much weed before shows anymore, he said he can’t resist tasting some of the new strains his cultivation partners have developed. It’s known for its distinctive earthy, gassy, intoxicating nose and a potent, yet relaxing and cerebral, high. I just hella appreciate people talking to me and think good energy is needed in the world. And we understand that our genetics is what matters.”. See their menu, reviews, deals, and photos. At 38 years old, he can handle the pace for now, he said, but he has no illusions he can keep it up forever. Berner started Cookies as a clothing and cannabis brand in the San Francisco Bay Area in 2016. During his set later on, he asked the crowd to pull out their Vibes papers for an Instagram shot. (Berner also refers to his team as the Cookies Fam.). A few hours before the Santa Cruz show, Berner was submerged in a plush couch backstage. Berner: Cookies Culture. Hundreds of fans lined up for the openings, some the night before, and when Berner arrived on the Cookies bus he glad-handed his way down the line, even inviting a few customers to breakfast. “We just want to make sure we can hunt and find new stuff and keep our menu evolving,” he explained. Are you 21 years of age or older? On a warm spring night in Santa Cruz, Berner’s fans lined up hours before his show at the Catalyst nightclub, blazing a constant, dank stream of smoke that steadily wafted down Pacific Avenue. Berner also opened a clothing and lifestyle store in San Francisco called “Cookies“. By the time he turned 18, he was a pioneer in the legal medical cannabis industry as a budtender in a San Francisco dispensary, where he learned the business from the ground up. “It took three and a half years to develop Vibes, because the paper industry is one of the most monopolized industries in the world. Like John Madden and Willie Nelson before him, Berner prefers to roll when he travels, and the Cookies bus parked around back is a sight to behold. SAN FRANCISCO – Just a few miles from the Golden Gate Bridge in San Francisco’s Haight-Ashbury District, the cannabis liberation movement that started in the ’60s continues this month with tested, licensed, equitable cannabis retail for all adults 21 and over.. “We stepped it up, got older, and you want to be able to relax when you get out [on stage], so it’s a whole different vibe. From the earliest days in a San Francisco garage to global growth, our goal has remained the same: authenticity and innovative genetics. 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